Above & Beyond

This Project was my Major project for my Capstone Design Major. I had to design my own brief in order to create designs for a project I am passionate about. 

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For my project, I designed a brief for an environmentally friendly festival that aims to be the leading sustainable festival in Victoria. Every aspect of the designs has been thought out to convey “Above and Beyond” core brand values (Sustainability, Innovation, Creativity, Hope, Responsibility) addressing the need of having more sustainable practices at festivals.

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Although the impact we currently have on earth and the current practices shown at the festival are a serious issue, “Above and Beyond” aims to address this in a more positive and hopeful manner which is what I have conveyed in all the designs. The festival wants to party with the planet not against it and show people attending the festival that there is so much they can do to help change the way we think and act at festivals in the future.