Grounded

Grounded is a brand that focuses on support and community for those suffering mental health issues such as anxiety and depression. The brand focuses on healing that comes from nature and the positive impact it can have on our mental health. It specialises in providing advice to reconnect with nature.  being grounded with the earth around us. 

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The objective of the designs is to accurately show grounded's brand values (connected, empathetic, inclusive, organic, environmental, inspiring, honest and passionate) and meet the needs of the intended target audience.

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This project was an individual project. I created all the branding and designs, and completed a lot of research to establish the brings key goals, target audience, and needs in society. The branding is consistent across all the designs. All the designs created incorporate nature and healing so the colour palette has more soft tones to welcome people to the brand.

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Brand Development: